The customer experience has never been more critical. Companies that lead in customer experience outperform laggards by almost 80%, driving revenue 4-8% higher. And for contact centers, call quality is the most critical aspect of customer experience.
The truth is that 61% of customers still prefer to talk to customer support via phone, and they have higher expectations than ever before. To meet those expectations, contact centers must go above and beyond to deliver a customer experience ahead of the curve and prioritize helping customers.
And that’s why call center training is essential. It is how you teach veterans and new agents to provide exceptional customer experiences. Unfortunately, only 65% of companies offer practical tools for training.
The good news is that a call center LMS can change the game and help you improve call center quality assurance quickly and effectively.
A call center LMS is a “learning management system” that helps you train and educate your agents. It automates the training process on compliance to customer engagement, soft agent skills, and performance. LMS is a centralized software solution that makes it easier to manage, track, and achieve your customer experience and call quality goals by offering training, course management, and blended learning anywhere and anytime.
Call center LMS offers a vast online environment for on-demand and instructor-led education when used correctly. It should help you streamline training creation, attendance, and delivery with different course types and styles suited to the individual learner (document, presentation, video, audio, webinar, live training, etc.).
So, how does call center LMS work to improve call center quality and the customer experience? You have to look beyond the features to see how a learning management system can positively impact your call quality outcomes.
Employee onboarding is critical to your success. However, according to a study by Gallup, only 12% of employees feel that their organization does a great job at onboarding.
When onboarding is done correctly, it leads to higher productivity, better-satisfied customers, and positively impacts your organization’s growth. An effective and efficient onboarding process helps your employees gain the skills, knowledge, and resources to shine in their roles.
A call center LMS can help you create a formal and informal employee onboarding and training process that is easy to measure and suit today’s modern audience. It can make new-hiring training simple to manage and deliver in a learner-friendly way. This will improve performance, a shortened learning curve, and higher employee retention rates.
Exceptional call quality and positive customer experiences depend on training that concentrates on actual needs. It will help if you put your effort into the areas where your organization and agents have the most significant impact on customer sentiment.
Track, score, analyze, and improve are critical steps essential to exceptional call quality. And with an LMS, you can easily track and score current QA metrics to see how well your training improves performance. You can access details of agent performance and ensure they have the skills, knowledge, and resources necessary to be successful.
An LMS helps you track and analyze your training needs to develop training goals that align with your business goals so that everything works together to improve quality.
Without a formalized training program where you support up-skilling and knowledge sharing, your call center agents are not incentivized to stick around. 69% of employees are more likely to stay with a company for three years if they experience great onboarding and training. They want internal development opportunities or are likely to be disillusioned with their work.
A call center LMS creates a central repository for learning materials so that employees always have access to training. This helps them keep their education up-to-date and encourages loyalty to your company. You also avoid the time-consuming and high cost of turnover. And when you retain your employees, you ensure a more consistent and compelling customer experience and better call quality.
Your organization has a mountain of information to share with your agents. If you throw everything at them at one time, they will be overwhelmed. Yet, they still need a well-rounded education to boost their success. So, the issue is figuring out what type of learning content you need to provide and when.
What type of training you offer should be directly related to your organization’s goals, resources, individual needs, and customer experience. This means you need to be able to develop and promote learning content that addresses skill and competence gaps. It is an ever-evolving process that requires you to conduct periodic performance reviews and create fresh, practical training that fits those needs.
A call center LMS helps you identify gaps in agent knowledge, but it helps you fill in those gaps with product and service knowledge, communication training, soft skills training, etc. This ensures that you do not fall into a stagnant workforce but improve call quality and customer service internally.
Motivated employees want to contribute to the success of your organization. The problem is engaging your employees. 85% of employees are not involved in the workplace.
By offering training with dynamic course content and gamification, you create an engaging and powerful learning process that is captivating and requires little effort from your team. This will help you engage your learners through compelling courses. And by adding exams, assessments, and certificates, you motivate your learners to become subject matter experts.
A call center LMS helps you create a better learning environment catered to their needs. You can ask your employees directly within the system to identify knowledge gaps and skills they would like to learn. By involving them in the learning process and asking for feedback on their development, you make learning valuable and a priority.
Through LMS training reports, you will be able to measure the impact that training has on your ROI directly. You can see how customer training reduces queries, how agent training enhances first call resolution, etc.
A good LMS provides you with a robust analysis and reporting features that includes information on learner progression, exam results, module completion, training histories, survey responses, etc. It is the data you need to assess and adjust training and the customer experience immediately when you need it.
Encouraging your call center agents to seek continuous learning is not easy. It’s challenging to make learning fun, engaging, and worthwhile even if agents understand its importance to exceptional customer experiences. A customer service LMS can offer incentives to encourage employees to continue learning and award prizes for hitting goals.
Gamification within your call center LMS can increase employee engagement rates by adding gaming mechanics to the learning process. You can set clear goals and regular milestones, then reward learners along each step of the process with badges and points. At significant milestones, you can offer prizes such as a half-day off work to promote agent improvements continuously.
One of the best features of a call center LMS is that it provides training on-demand. This means that even in a remote call center setup, your employees have access to learning materials anywhere and at any time.
This highly flexible approach allows you to set training based on your agent’s schedules and needs. Your team can choose between instructor-led training via webinars and online courseware through the LMS blended learning model. This means you can create the same dynamic learning experience you need, when and where you need it.
Scorebuddy’s LMS is a user-friendly, comprehensive learning and development solution. It offers contact centers the ability to deliver effective and accurate call center training through course management and a blended training experience. And it comes with a vast online environment ideal for dynamic and on-demand education.
It trains how it should be—all-in-one and fully integrated with contact center quality, customer sentiment, and learning and development. Features include:
Scorebuddy is a single platform solution for call center QA, a fully-featured LMS, and a library of curated expert content. For more information on Scorebuddy, Scorebuddy LMS™, and Scorebuddy Academy™, visit https://scorebuddyqa.com.
