David McGeough

    David McGeough

    David is responsible for all aspects of the marketing plan to support business growth. Over 20 years experience as a marketing and IT executive. Focus on new market penetration, lead generation and lower customer acquisition costs. Previous experience includes senior marketing roles with the likes of Wrike, New Relic and Citrix.

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    What is the Contact Center as a Service (CCaaS) Model?

    The customer service landscape is rapidly shifting, with contact center as a service (CCaaS) leading the transformation. This cloud-based model is becoming increasingly relevant,...
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    What's the State of Call and Contact Center Generative AI?

    As customer expectations soar to new heights, traditional call center methods struggle to keep...
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    The Contact Center Optimization Metrics You Need to Focus On

    Optimizing a contact center means fine-tuning every interaction, process, and technology to ensure...
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    7 Best Practices for Contact Center Optimization in 2024

    With rapid technological advancements and shifting customer expectations, optimizing your contact...
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    The Ultimate Guide to Call Center Agent Performance Dashboards

    Having detailed, real-time data at your fingertips is crucial for keeping up with your contact...
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    Build the Best Call Center Optimization Workflow in 10 Steps

    As customer expectations continue to rise, and the importance of delivering top-notch customer...
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    How to Put Together the Best Call Center Coaching Plan

    Call center coaching is a vital tool for boosting operational efficiency, as well as agent...
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    4 Biggest Call Center Outsourcing Companies in the US Now

    Call center outsourcing has been popular for decades now. But as companies grow more extensive and...
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    Disadvantages of Outsourcing Call Centers

    Call center outsourcing is a strategic decision that many businesses make. It offers...
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    The Best Countries to Outsource Your Call Center to Now

    Navigating today's globalized business landscape often involves making strategic decisions that...
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